Website Redesign & Optimisation
Redesign Your Website to Tell Your Story, and Bring You Clients
Your website should do more than just exist, it should reflect your brand, tell your story, and guide visitors to take action. Our Website Redesign & Optimisation package transforms outdated, DIY, or confusing websites into a professional, easy-to-navigate online presence for small businesses and service-based brands, combining storytelling, brand-led design, and SEO/AI optimisation to help you attract the right clients.
Get your website working for your business, clearly, strategically, and for the right clients:
Step 01:
Discover What Makes Your Business Stand Out
We start by exploring your audience, offers, and unique brand story. This ensures every decision reflects your personality, speaks to the right clients, and positions your business for success.
Outcome: A clear understanding of how your website can tell your story and attract your ideal audience.
Step 02:
Rebuild a Website That Works for You
Your website gets a complete redesign: every page is optimised to look great, communicate your story clearly, and resonate with your visitors, while being optimised for search engines and AI discoverability.
Outcome: A website that feels cohesive, reflects your brand, and makes it easy for visitors to understand and trust your business.
Step 03:
Launch With Confidence & Support
Once live, I stay hands-on for the first 3 months to review performance, optimise key pages, and ensure your redesign brings results. Ongoing support is available on a flexible rolling basis.
Outcome: Peace of mind knowing your site is performing and growing with your business
What You’ll Get
Brand & Website Strategy Session – A focused strategy session to define your goals, audience, offers, and positioning. This is a key part of the redesign process, it ensures that your website reflects your business properly and speaks to the right people.
Full Website Redesign – A complete redesign of your website’s layout, structure, visuals, and copy. Pages are reorganised, refined, and rebuilt so your site feels cohesive, intentional, and professional.
Story-Driven Copy & Design – Clear, human copy that explains what you do, who it’s for, and why it matters. Content is written to support conversion and clarity throughout the site.
(Copywriting included, worth £750)SEO & AI Optimisation - Your website is designed with clear structure and optimisation in place, so search engines and AI tools can understand it properly and show it to the right audience.
Conversion-Led User Journey -Every page is designed around how visitors actually make decisions, what they need to see first, where trust is built, and when to prompt action, this leads to fewer confused visitors and more confident enquiries.
Post-Launch Guidance & Optimisation -Ongoing support for the first 3 months after launch through a retainer to review performance, refine key pages, and ensure the site is doing what it’s meant to do. Continued support is available on a rolling basis.
Website Style & Asset Guide - A practical guide documenting the fonts, colours, imagery style, and design elements used on your site so everything you create going forward feels consistent, professional, and aligned.
Founder Offer*: From £1,495 – includes everything above for up to 7 pages
From £595 - for homepage only
Standard Price: From £2,395 - for up to 7 pages
From £895 - for homepage only
Pricing scales depending on the size of your site and how much SEO growth support you’d like to include.
*3 founder spots remaining - next available slot is March
Project Management & Payment
Easy Payment Plan – Pay 50% upfront to secure your spot, and 50% on completion.
Streamlined Collaboration – I set up a shared project space so you can see progress, provide feedback, and stay involved without stress.
“What can I say. Katie has been such an asset to my business. After creating my website myself I hadn’t realised all the extra things needed to really make a website work. Katie on the other hand really does and boosted my sales massively.
The whole website is much more user friendly now and is being viewed so much more and people are staying on it longer. My worries about my business “failing” are a thing of the past, sales have never been so good and consistent.
Her very natural professional approach and personal care has made the whole process so easy and I will continue to use her for the foreseeable!
Thank you Katie”
Your Questions, Answered
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Most redesigns take 4-6 weeks from strategy to launch, depending on site size and content.
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I work primarily with Squarespace, but also work with Wix and Shopify, and can work with Wordpress on request.
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Yes! Story-driven copywriting is included in every package.
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I take a human-first, story-driven approach. Your website isn’t just redesigned visually, it’s rebuilt to communicate your brand clearly, guide your visitors, and connect with your ideal clients. I combine design with brand strategy, copywriting, user experience, SEO, and AI optimisation in one service, and I only take 1 client per month to give your project full attention.
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Yes! Every redesign includes a 3-month post-launch retainer to monitor performance, refine key pages, and make sure your site is attracting the right audience. After that, you can continue with a flexible ongoing retainer, or optionally upgrade to an SEO growth package to actively increase traffic and enquiries over time.
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This service identifies gaps in clarity, messaging, and the user journey to turn visitors into confident enquiries.
Not sure if a full redesign is right for you?
If you’re unsure where your website could improve or whether a full redesign is the next step, I offer a Website Audit to review your site, highlight opportunities, and give you a clear plan to move forward. You can also book a short consultation call to discuss your goals and see which option is best for your business.