Website Audit & Strategic Review

Your current website got you started, now it's holding you back.

Your business has grown, your offers have evolved, and your website feels... stuck, enquiries and sales are inconsistent. You're not confident sending people there, and you know it's not representing how good your business actually is. The audit shows you exactly what's not working and what to fix, whether you implement the changes yourself or work with me on a full redesign, you'll have a clear roadmap either way.

Understand your website beyond how it looks:

Your website is reviewed as a whole, how it looks, how it reads, how it’s structured, and how it guides visitors.

This includes design and branding alignment, clarity of messaging, customer journey, conversion flow, SEO foundations, and technical setup. The focus is on understanding how your website currently supports (or limits) your business.

Step 01:
Review & Analyse

Areas where performance drops or momentum is lost are identified.

This might include unclear positioning, disjointed pages, weak calls to action, poor structure for search engines and AI, or missed opportunities to build trust and confidence.

Each finding is explained, what’s happening, why it matters, and how it affects enquiries.

Step 02:
Identify Gaps & Opportunities

You receive a clear summary of what’s working, what’s holding your website back, and what to prioritise next.

This is delivered as a personalised video walkthrough, plus a simple PDF outlining the main findings, priorities, and recommended next steps.

Whether you need small tweaks or a complete overhaul, the audit provides a clear path to a website that actually works.

Step 03:
Clarify the Way Forward

Who is this for?

This audit is perfect if:

  • Your website has been live for a while and it's not converting like it should

  • Your business has grown but your website still feels like the "early days" version

  • You're getting traffic but not enquiries, or the wrong type of enquiries

  • You’re not getting any or very little traffic

  • You know it needs work but don't want to guess what to fix first

This audit is NOT for you if:

  • You launched your website in the last 3 months (give it time to breathe first)

  • You're still figuring out your offers and ideal client (get that clear first, then come back)

What You’ll Get

  • A Personalised Video Walkthrough A live review of your site, you’ll see exactly what I see, from the first impression to the checkout or contact page. I’ll point out where things feel clunky and where your brilliant work might be getting lost in the noise.

  • The Strategic Roadmap A clear, one-page PDF where I’ll break down my findings into branding, layout, messaging, and SEO, so you know exactly what is working and what needs your attention.

  • A Prioritised Action Plan No long "to-do" lists that stay at the bottom of your inbox. I’ll rank my recommendations by what will have the biggest impact on your enquiries right now, so you know exactly where to start.

  • The "Next Move" Direction I’ll give you my professional honest opinion on whether your site just needs some strategic "polishing" or if a full redesign is your best investment for growth.

  • The Audit Credit If we’re a great fit and you book a Redesign or SEO Growth package within 30 days, your £150 audit fee is fully deducted from your project total.

The Founder’s Offer

I’m offering a discounted rate for a limited number of early clients while I build out my portfolio.

  • Founder Price: £150 (Standard price £225)

  • Get the Audit for Free: If you decide to hire me for a full redesign within 30 days, I’ll deduct the £150 audit fee from your project total.

*Founder pricing is limited to a small number of early clients.

  • “What can I say. Katie has been such an asset to my business. After creating my website myself I hadn’t realised all the extra things needed to really make a website work. Katie on the other hand really does and boosted my sales massively. The whole website is much more user friendly now and is being viewed so much more and people are staying on it longer. My worries about my business “failing” are a thing of the past, sales have never been so good and consistent. Her very natural professional approach and personal care has made the whole process so easy—I will continue to use her for the foreseeable! Thank you Katie.”

    Michelle Gaskell Photography

If you already know your website needs more than tweaks, you can book a free consultation to talk through a full redesign or optimisation instead. We’ll look at where your business is now, where it’s heading, and which option makes the most sense.

Not sure if an audit is enough?

Your Questions, Answered

  • Yes, clients come to me with DIY or template-based sites that look good but aren’t bringing consistent or high-quality enquiries. The audit helps you understand what’s working, what’s getting in the way, and how to improve it, whether you plan to make changes yourself or get support.

  • You’ll receive a personalised video walkthrough reviewing your website, along with a simple pdf outlining the main findings and next steps.

  • No, this is a strategic review, not an implementation service. The audit shows you what to change and why, so you can move forward with clarity, whether that’s through targeted updates or a full redesign.

  • The audit is yours to use however you like. There’s no obligation to hire me for the follow-up work, you can implement the changes yourself, with your team, or just use it as a clear roadmap for the future. It’s designed to give you clarity and direction, not pressure.