The thinking behind beautiful design.
You’ve reached that pivotal stage where your business is thriving, but your brand feels like it’s standing still. You’re putting yourself out there, investing in growth, and showing up every day, yet you're aware that your visual identity doesn't quite match the level of expertise you offer. In a digital world where everyone is using the same templates and the same shortcuts, it’s easy for a brilliant business to start looking like white noise.
I’m Katie, and I help ambitious founders close the gap between how good they are and how they look to the world.
My approach is a blend of high-end design and hard-headed commercial strategy. It started with a degree in Fashion Design, where I learned the discipline of visual storytelling and the importance of every single detail. I then spent eight years in sales and marketing, followed by founding Motherhood & Co, working with hundreds of business owners to understand what actually drives sales and builds long-term loyalty.
A couple of years ago I founded Motherhood & Co. I built the platform from scratch and published five editions of a local print magazine in South Wales, handling every layout, every commercial partnership, and every word. That editorial experience is what I bring to your project. I don’t just "build a site"; I curate a visual identity that demands the same level of respect as a high-end publication.
I am also a mum to two small children, which is exactly why my process is so structured. I know what it’s like to run a business around the school run and the reality of family life. I don’t have time for "fluff," and I know you don’t either. Because I work within my own focused hours, I only take on a small number of clients at a time. When we work together, you aren't a ticket number; you have my full strategic attention.
I believe that a brand should sell for you before you even open your mouth. By combining my sales strategy background with editorial-grade design, I create brands that don't just look "pretty”, they build trust, justify your pricing, and turn your online presence into your hardest-working asset.
