The thinking behind beautiful design.
You’ve reached that pivotal stage where your business is thriving, but your brand feels like it’s standing still. You’re putting yourself out there, investing in growth, and showing up every day, yet you're aware that your visual identity doesn't quite match the level of expertise you offer. In a digital world where everyone is using the same templates and the same shortcuts, it’s easy for a brilliant business to start looking like white noise.
I’m Katie, and I help ambitious founders close the gap between how good they are and how they look to the world.
My approach is a blend of high-end design and hard-headed commercial strategy. It started with a degree in Fashion Design, where I learned the discipline of visual storytelling and the importance of every single detail. I then spent eight years in sales and marketing, followed by founding Motherhood & Co, working with hundreds of business owners to understand what actually drives sales and builds long-term loyalty.
A couple of years ago I founded Motherhood & Co. I built the platform from scratch and published five editions of a local print magazine in South Wales, handling every layout, every commercial partnership, and every word. That editorial experience is what I bring to your project. I don’t just "build a site"; I curate a visual identity that demands the same level of respect as a high-end publication.
I’m also a mum to two small children, which is precisely why I moved away from traditional design timelines to offer VIP Intensive Days.
I know what it’s like to run a business around the school run and family life. You don’t have time for multi-month projects, endless email threads, or slow agency hand-offs, and neither do I.
When you book a VIP Day, you get my total, undivided focus. For the duration of your build, you are the only client I am working with. No juggling five projects at once, no junior designers, and no delays. We sit down, map out your strategy, and execute your brand or website in real time so you can get back to growing your business.
I believe your online presence should sell for you before you even open your mouth. By combining commercial strategy with editorial-grade design, I build brands and websites that don't just look "pretty" they build trust, justify your pricing, and turn your business into your hardest-working asset.