Keri is an absolute expert at what she does, but her original website wasn't doing her justice. She had brilliant advice, digital guides, and 1:1 services all squeezed onto one long page. For a tired parent looking for help in the middle of the night, it was just overwhelming. There was no immediate "ah, she’s the right coach for me" moment because her expertise was buried in the clutter.

The Fix: Giving the Business Room to Breathe I stepped in to move Keri away from that "DIY" feel and build a site that actually does the heavy lifting for her. This wasn't just a visual refresh, we completely changed how the business functions online:

• Creating a Clear Path: I broke that one long page into a deliberate journey. Now, whether a parent needs 1:1 support or just a quick digital download, the path is clear and intuitive, it leads the customers to where they want to go and takes the guesswork out of how to work with her.

• Building an "Expert Hub": Keri has years of knowledge, so I organized it into a searchable library. It turns her site into a 24/7 resource where parents find exactly what they need through Google, see her expertise immediately, and know she’s the expert they’ve been looking for.

• Story-Led Design: We used visuals and copy that speak directly to how her clients are feeling. It builds that vital trust the second they land on the page, making the decision to reach out feel like the natural next step.

The Result: A Digital Home that Matches the Service Sleepy Mums now has a professional home that looks as high-end as the support Keri provides. It’s no longer just a "placeholder"; it’s a strategic tool that looks the part, saves her time by answering questions automatically, and is built so that Google (and AI) can actually find her and show her to the right people.