Môr Cleaning is a powerhouse in the industry, but their website wasn’t quite capturing the high-end, eco-friendly essence of what they actually do. Kirsty has incredible credentials and a specialised non-toxic approach, but it was all buried in a layout that didn’t make their USP clear. For a busy office manager or a homeowner, it was just too much information to process at once.

The Fix: Strategic Storytelling I stepped in to move the site away from that "busy" look and build a space that actually does the heavy lifting for her. This was more than just a visual update; it was about restructuring the entire experience:

• Spotlighting the USP: Môr’s biggest strength is their biotech, non-toxic approach, but it was originally hidden away as a secondary detail. I moved it to the heart of the site, turning a standard cleaning service into a premium wellness choice.

• Clarifying the Path: Even though the pages already existed, the journey was confusing. I restructured the layout so that whether you’re a domestic or commercial client, you have a clear, calm path to follow the second you land on the homepage.

• Building Trust, Quietly: Instead of shouting about awards and services all at once, I introduced a "How it Works" guide. This builds professional authority by guiding the user through the process step-by-step.

The Result: A site that matches the reputation Môr Cleaning finally has a digital home that looks as professional as the service Kirsty provides. It’s no longer just a placeholder; it’s a strategic tool that looks the part, simplifies the booking journey, and is built to grow alongside the business.